Gucci Bloom
Capturing the spirit of the contemporary, diverse and authentic women of Gucci, Bloom is creative director Alessandro Michele’s first fragrance for the House. Envisioned as a thriving garden of flowers, Bloom is created to unfold like its name. The creative director envisioned the scent as a thriving garden full of diverse types of flowers and the rich perfume it emits. Authenticity is woven through qualitative, highly-concentrated natural ingredients.